S: Estimated Delivery Date ETA's new AI Message Assistant turns a one-sentence campaign description into a finished ETA message in 5–10 seconds. Powered by Google Gemini 2.5 Flash Lite.
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How it works
Writing the message under “Add to Cart” has always had a long tail: pick the tone, remember which variables to drop in ({TimeCountDown}, {prep_min}, {country}…), keep it short enough not to break the layout, translate for every market. Every holiday means rewriting from scratch.
Now you describe your intent in one line — “Black Friday flash sale 48h, push urgency” — pick a tone and audience, and AI returns a ready-to-paste message with all the right variables already inserted.
Every result comes with an Audience Match card: the top 3 customer groups it fits, with confidence percentages, plus a short rationale so you know why AI chose that tone.
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Tones, audiences, and 6 languages
Three knobs to shape the output:
- 5 tones— Urgency, Friendly, Premium, Professional, or a custom one you describe.
- 8 audiences— Impulse, Price-sensitive, Premium, B2B, Gift, First-time, Auto-suggest, or custom.
- 6 languages— English, Hindi, Chinese, German, French, Spanish — plus Auto, which follows your store’s language.
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Safe by design
AI is constrained, not a freeform chatbot. It can only use a whitelist of 8 system variables — anything else is stripped before the message reaches you, so no broken placeholders on the storefront, ever. Output is capped at 60–180 visible characters, so messages never overflow the product card. Failed generations don’t count against your quota.
What it doesn’t do
It’s not a general chatbot — only the ETA message, only inside Estimated Delivery.
It doesn’t learn from your store data — every generation is an independent request, no history is kept.
It doesn’t replace manual editing — you can still hand-edit any message after AI generates it.