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Merchants can now override the default order date-based calculation on a per-rule basis by specifying a Custom Date Calculation.
What’s New?
- Custom Date Per Rule– Each estimate rule can now have a specific custom date as the starting point for calculating delivery estimates.
- Ideal for Pre-orders & Scheduled Releases– Supports scenarios where products are not immediately available for shipping.
How It Works
- Create or Edit an Estimate Rule
- Enable "Calculate from custom date" within the rule settings.
- Select a specific date from which the estimated delivery will be calculated instead of the order date.
- Save the rule, and the estimated delivery date will now be calculated based on the chosen date.
Example Use Cases
Scenario: A high-demand item will be back in stock on March 10, 2025 and will start shipping from that date.
Rule Setup:
- Enable “Calculate from custom date” - Custom Date: March 10, 2025
- Minimum Delivery Days: 2
- Maximum Delivery Days: 4
- Supposed that there is no non-working days and blackout dates.
Result:
- Today is Feb 20, 2025
- EDD display: March 12 – March 14, 2025
(March 10 + Min Delivery 2 days = March 12)
(March 10 + Max Delivery 4 days = March 14)
A new configuration option is now available, allowing merchants to choose how the
Minimum and Maximum Delivery Date
is calculated to better match their fulfillment process. 
Merchants can choose between:
1/ Order Date (default)
- Formula: Delivery Date = Order Date + Number of Delivery Days
- Ideal for merchants who want their estimates based strictly on the day the order is placed.
2/ Max Preparation Date
- Formula: Delivery Date = Order Date + Max Preparation Date + Number of Delivery Days
- Suitable for merchants needing to include extra processing or preparation time before shipping.
Example:
Order Date: March 1
Setup:
- Minimum Preparation Days: 1
- Maximum Preparation Days: 2
- Minimum Delivery Days: 3
- Maximum Delivery Days: 5
Result: Min-Max Delivery Date: March 5 – March 7
(March 1 + Max Preparation 2 days + Min Delivery 3 days = March 5)
(March 1 + Max Preparation 2 days + Max Delivery 5 days = March 7)
You can now add
Exceptions
with more item conditions, ensuring that specific products remain unaffected by existing rules for estimated delivery dates.What’s New?
✅ Apply Exceptions when using at least
one
of these conditions:- Collection
- Vendor
- Product Tag
- Inventory Location
- Inventory Quantity
We’re excited to introduce Product Metafield as a new Item Condition Type in the Estimate Rule Setup, giving you even more flexibility in managing delivery estimates!
What’s New?
✅ Available on Pro & Plus plans
✅ Supports Single-line text metafields
✅ Include or Exclude products based on metafield values
✅ Combine with other item conditions, including:
- Products
- Variants
- Collections
- Vendors
- Product Tags
- SKUs
- Inventory Locations
How to Set Up
- Go to Estimate Rule Setup > Display Conditions
- Select “Product Metafield” as the Item Condition Type
- Choose the Metafield name (retrieved from your store’s metafields)
- Choose the Metafield value
- (Optional) Add more metafields and values
- (Optional) Combine with other conditions & apply AND/OR logic
- Complete the rule setup, save, and preview!
You can now customize ETA checkout extension based on shipping address information customers provided during checkout
- Country/Region
- City
- Zipcodes
Example: For customer in Country Vietnam AND City Hanoi, estimated delivery date is from 6-8 days. EDD only shows to customers providing valid address.
With Display conditions, you can now define more precise conditions to control when a specific estimated delivery rule is displayed at checkout. This update ensures that buyers see the most relevant estimated delivery times based on the products they proceed to checkout.
- Logic: AND / OR
- Item conditions: based on specific products, collections, vendors, product tags, and SKUs.
Nem condition logic
You can now choose between
AND
or OR
logic when setting Item conditions for rules. The logic selector is displayed when there are at least 2 item conditions. 
Existing rules automatically apply OR logic, which has always been their default behavior. This logic is now made explicit and customizable, ensuring transparency while maintaining the same functionality as before.
New item types
Available for
Pro and Plus
plan users.Under
Include
or Exclude
triggers, you can now add these conditions:- SKU
- Product tag
- Inventory Location: Locations where inventory is stored and fulfilled. For example: If you include a location, products having inventory stored at that location will have the rule shown.
- Inventory Quantity: Based on the minimum and maximum value of the Total Available Quantity across ALL inventory locations.(Note: If the maximum value is set to 0, the “Show message for out-of-stock products” feature will be disabled automatically, and the rule will follow the inventory quantity condition.)
We’re excited to introduce our new
Analytics Dashboard
for Estimated Time of Arrival (ETA) banners! 
This feature empowers you to:
- Monitor Performance: Access key metrics like impressions, clicks, hovers, and add-to-cart rates to evaluate the effectiveness of your ETA banners.
- Optimize Strategies: Identify high-performing rules and areas needing improvement to enhance customer engagement and boost conversions.
- Gain Insights: Utilize both rule-level and overview metrics to understand the overall health of your banner strategy.
Leverage these insights to refine your approach and achieve better results with your ETA banners.
For more details, visit our Analytics Dashboard User Guide.
Available for Standard plan and above
In General settings > Date & time: You can quickly exclude available public holidays in selected countries. Only available days to date will be displayed (days in the past are hidden)
You can customize the rule order, which will be reflected in the storefront, preview, and rule list. This feature lets you prioritize rules based on their name or preparation/delivery days, allowing you to decide which rule appears first or later.
Available sorting methods:
- Time created (newest, oldest)
- Rule name (first letter) (A-Z, Z-A)
- Min/max preparation/delivery (ascending, descending)
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